Vision Crew Unlimited Makes Plymouth Shake Without The
Rattle & Roll
Effects House's Custom Rigs Used in New Spot from
Bozel
Vision Crew Unlimited, the Los Angeles-based special
effects house, recently designed and built a series of custom rigs
for a new Plymouth spot and the results, admittedly, were a little
shaky-but that was perfect. Conceived by Bozell Worldwide/Detroit
and directed by Terry Windell of A Band Apart, the spot shows how
Plymouth has worked "the bugs out of buying and owning a car."
Titled Shakers, the spot shows a Plymouth Voyager, Breeze, and
Neon held off the ground by a series of rigs attached to their
wheels. The rigs simulate road conditions by shaking the cars up
and down, backwards and forwards, and side to side. As this
continues, an engineer, strolling around the cars, becomes
concerned by a persistent squeak. Only after shutting off the
simulators does he discover that the source of the annoying sound
is his shoes. He slips them off, flips the machine back on, and
the cars shake in silence. Vision Crew Unlimited built the rigs
that held and shook the cars as well as the digital mechanism used
to control them. The latter device permitted them to precisely
determine the direction and degree of shaking, and to adjust for
the cars' varying weight so that they move in unison. The effects
team also used the digital control to program various shaking
routines so they could be repeated. "We built a lot of flexibility
into the rigs so that the director would have the freedom to try
different types and degrees of movement," explained Vision Crew
Unlimited executive producer Evan Jacobs. "At the same time, the
system was predictable. It could be counted on to work precisely
the same way, take after take." Vision Crew Unlimited thoroughly
tested the rigs and the control mechanism in the design and
construction phase to ensure they performed flawlessly during the
production. "I had the easiest job on the set," said Vision Crew
Unlimited creative/technical director Jon Warren. "We set it up,
pushed a button, and it worked. There were no worries. All I had
to do was sit in a chair with the control box and wait for the
cue."