Archived copy reference. The original Animation Artist article (April 2002) is no longer available on its original site; the full text is preserved in the Internet Archive Wayback Machine snapshot of January 16, 2018, linked below. This page gives a brief summary so visitors know what the article covers. Saved to the VisionCrew press archive on October 27, 2026.
Animation Artist — April 2002
"WEST HOLLYWOOD, Calif. (Apr. 15, 2002) -- Visual effects and design company A52 today announced details of their visual effects work for Villains and director Phil Joanou for Element 79 Partners' fast-paced 'Defining Mia' Gatorade Ice :30 spot, which debuted on Apr. 1."
The article reports that West Hollywood visual effects and design company A52 created the visual effects for director Phil Joanou's Gatorade Ice :30 spot "Defining Mia," starring U.S. soccer star Mia Hamm, which debuted April 1, 2002. The work included an animated X-ray skeleton effect showing Gatorade Ice at work in Mia's veins, icy sweat on her face created in Inferno with CGI ice particles, extensive crowd replacement that turned a group of 200 spectators into a full stadium, and the spot's explosive end-tag. The piece quotes A52 visual effects supervisor and creative director Simon Brewster and Element 79 Partners executive art director Doug Behm on the ice effects and crowd work.
The article closes with this credit: "Models for the end-tag were created by Evan Jacobs at Vision Crew Unlimited in Los Angeles."
Read the full archived article at the Internet Archive Wayback Machine:
A52 Does Visual Effects for Gatorade's Defining Mia (Wayback Machine, January 16, 2018)