Archived copy note: This page preserves a brief summary of the article "Divine 'Hand' of guidance steers Jeep Wrangler" by Kathy DeSalvo, Shoot magazine, October 8, 1999, originally printed from FindArticles.com. The original FindArticles page is no longer available. The full text is preserved in the Wayback Machine snapshot of August 12, 2003: view the archived snapshot.
Kathy DeSalvo, Shoot, October 8, 1999
"'Hand,' a :60 for the Jeep Wrangler, directed by Andrew Douglas of bicoastal/international Satellite, reinforces Jeep's status as the original pioneer in the now-crowded four-wheel sports utility vehicle (SUV) market."
Summary: Shoot's October 1999 article covers Bozell Worldwide's :60 Jeep Wrangler spot "Hand," directed by Andrew Douglas, in which giant hands shape a world of nature around the Jeep: an avalanche sweeps the ground, rain streams through upturned hands, tiny birds and goats roam the hand, and a mountain lion perched on the thumb launches into the air before the hand gently sets a red Jeep down on a mountain road. The piece details the production - the avalanche staged from inside in Farmington, N.M., the hands filmed on stage at Universal Studios, and the tricky scale of the artificial rain - and the credits: executive producer Gary Topolewski for Bozell, editor Michael Elliot of Mad River Post, visual effects by A52's Simon Brewster, and the tag line "Jeep - There's Only One."